V&A - THE FASHION SHOW

'Everything But the Clothes' is an exhibition showcasing the personal archive of esteemed fashion writer and editor Iain R. Webb. The exhibition invited visitors to delve into a vast collection of ephemera, invitations, and memorabilia from fashion shows of iconic brands such as Helmut Lang, Chanel, Dior, Gucci, Jean Paul Gaultier, and Stella McCartney. Additionally, Webb’s sketches documenting collections from the front row of fashion shows are featured. 

In collaboration with V&A curators, Goodd’s design approach was developed to support the curatorial ambition of arranging the various elements within the collection sequentially, reflecting the process of promoting, attending, and recording a fashion show.

The exhibition's design and materiality capture the ephemeral nature of a backstage fashion show, utilizing a variety of simple floor and wall vitrines specifically designed to visually support each element of the archive.

Designed and manufactured offsite, the exhibition features a system of three-meter-high panels that enclose and define the space. To enhance the show's entrance and evoke the experience of attending a fashion show, a stacked set of simple blocks were used at the entrance, projection-mapped with digital fashion show content.

Graphics were designed by Northbank Design. The exhibition structure and vitrines were manufactured and installed by Joachim King and Christopher Boyd. Photography by Troy Nelson. 

Bespoke display rails for LA FETICHE. Designed to be shipped for international shows and presentations, with shipping, weight and simplicity at the forefront - keeping in line with the LA FETICHE aesthethic.

The DCA (Dundee Contemporary Arts) is Dundee's main visual arts centre where leading international and British contemporary art is showcased through its artistic programme and gallery spaces. As part of an overall building review the internal management team were keen to explore how the building's visibility and overall visitor experience could be revitalised.

With the core brand palate, Goodd developed a bold and distinctive design approach that could be applied across the building to highlight environmental features and improve overall wayfinding. The external signage addressed the building from several visitor paths and key features such as seating, bike storage and locker space were also specially designed.

Working closely with a local specialist signage company, the design incorporated a wide range of print and hand painted techniques that internally and externally complimented the building's original architectural integrity.

Since the completion of the works, the buildings visitors' numbers have increased with locals and visitors hailing the success of the environmental signage approach in helping the DCA redefine itself within the city.

Wayfinding graphics were developed in collaboration with Nick Tweedie at Co_ordinate with one-off furniture elements manufactured and installed by Joachim King. Photography by Gordon Burnett.

 When artists Joanne Tatham & Tom O’Sullivan were commisioned by Hermès to create a window installation for the Shanghai flagship store, we worked with them to help develop and convey their ideas into reality.

Using the artists visual language, characters and themes we created whimsical scenarios for the characters to live within.

Developing a monochrome, almost cartoon world, we looked at ways for the product to be presented that played with scale, perspective and the idea of luxury goods in an informal way.

Jupiter Artland is a sculpture park and art gallery in West Lothian near Edinburgh. 

In a newly constructed extension for the park’s café to be used for events and functions, Goodd worked with Glasgow art gallery The Modern Institute and artist Nicolas Party as consultants to design, specify and oversee specially devised fixtures, lighting, furniture, screen printed crockery and signage for a permanent installation by Nicolas Party. 

For the completely renovated space, key elements were designed and installed including a servery counter with formed brasswork and hand painted faux malachite panelling, lighting by Michael Anastassiades and bespoke furniture from Ardamez which when combined set the tone for the surreal and elaborate decor. 

Nicolas Party’s artwork transformed the remodelled space into an immersive and eccentric dining experience, with a distinctive take on the Parisian bistro aesthetic. Hand painted faux malachite tabletops with surreal faces comprised of fruits and a captivating mural running throughout the whole cafe provides the backdrop.

 Corin Sworn’s solo exhibition Variations of Assembly encompasses architecture, sound, video, dance, and poetry to explicate the undercurrents of monitoring, movement, sincerity, and drive that score the contemporary. 

A series of connecting open, semi-open and enclosed spaces, purposefully constructed with simple building materials and techniques designed to contain video and sound. The precise spatial layout of the rooms meant the viewer was subconciously guided around the exhibition hall. 

Following on from the collaboration that produced the Vita Table, Uncontrollable Urge and Goodd designed and produced a new collection of furniture including a low stool, dining table and a storage/room screen. 

'Rendezvous' was created from a visual and component based approach with a focus on functional and geometric aesthetics, a contemporary colour palette and an unassuming detail connecting each piece. Each piece is designed to work together as a family of objects or as a single element which can translate across domestic and commercial environments.

Commissioned by Diageo for Turner Prize winning artist Jim Lambie.

In collaboration with Lambie, the cabinet was designed with visual reference to the artists ‘Wool’ paintings.

Constructed and layered with over a thousand individual stained timber veneer strips. The internal elements included an illuminated mirrored presentation display and a secret drawer.

Each cabinet showcased a selection of valuable whisky bottles and also a handcrafted collection of glassware pieces, each inscribed with titles from Lambie's artworks.

Made by Glasgow based cabinet maker Joachim King, an edition of 4no. cabinets were produced and launched in Harrods, London.

All of our projects stem from the network of collaborators and resources that we have built up over the years. 

This ethos of collaboration has given opportunities to work closely with artists, designers and artisan fabricators such as David Weatherhead, Dean Brown, James Rigler, Martin Boyce and Toby Paterson, Joachim King and Kev Pollock. 

From which over time, we have launched a variety of furniture and product pieces that have been presented in London, Edinburgh and Milan.

Over the years we have worked with the gallery for a number of artists, creating bespoke plinths, tables, screens and integrated furniture pieces to present a wide variety of artworks. Designed to be both inconspicuous and easily dismantled for shipping.