EE – ‘Best of’ Retail Store Design

Strategy, conceptual design and implementation of new elements to existing retail stores.


EE, the UK’s biggest network telecommunications company invited Goodd to explore ways of introducing and developing new components, zones and ideas.

Following a brief to increase service and customer interaction, focussed elements were devised to engage the customer and pull staff to the front of the store.

New product zones were conceived to convey the brand message and services, both clearly and with more visual impact.

Working with the existing material palette, bolder elements have been incorporated creating flexible retail environments.


Client: Everything Everywhere
Location: London
Type: Retail
Scope: Concept, Strategy, Design detailing