Profile

As a design consultancy we focus on translating brand values into physical expressions, creating connections between brands, businesses, cultural institutions and their customers. What makes us unique is our ability to conceptualize and design distinctive environments and objects that communicate a clear message generating both commercial value and visual impact.

We work closely with our clients, understanding both their ambitions and their customers expectations. We operate differently from other consultancies by connecting with our close network of expert collaborators to bring ideas to life.

Goodd have featured in a number of international publications including Wallpaper, Case Da Abitare, Living Interiors, Rock and Living Etc. We are always interested in discussing new projects and open to be introduced to potential collaborators. Please contact thomas@goodd.co with any enquiries.

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Services

Concept Design
Creative Direction
Environment
Packaging
Product
Signage & Wayfinding
Strategy
Trade Fairs & Exhibitions
Visual Merchandising

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People

Thomas Russell

Director

Thomas began his career in London, England working with retail and design consultancies such as Rodney Fitch, Brinkworth, gpstudio and Landor Associates.
Working with brands including Mulberry, Selfridges and Harvey Nichols, Thomas developed an interest in design with a well defined purpose; to create and produce interiors and objects that are characterized by a strong sense of detail, innovation and function, using ideas and materials that combine impact with economy.

As Co-Founder of Goodd, Thomas brings this high level of diligence to the consultancy, insisting design integrity is met throughout each element of a project. His work explores a sharp vision of space and material and embraces ways to accomplish more with less.

Thomas’s broader experience spans creative direction, interior and exhibition design internationally in the cities of Dubai, Abu Dhabi and Doha with brands including Emirates, Emaar and Royal Jet. He has also exhibited new work in both London and Milan design fairs and worked on a number of residential projects in London and Glasgow.

Thomas holds a Bachelor of Arts degree from Gray’s School of Art and completed his Masters degree at Manchester Metropolitan University.

Brian Proudfoot

Director

Brian works as the strategic and concept development lead for all Goodd projects having work as a senior branded environments designer for some of London’s leading strategy and branding agencies on iconic brands such as BP, Etihad, The Glenlivet, The National Lottery and De Beers.

Brian applies this design strategist approach to projects, analysing context and developing methods and principles that shape each project.

As part of his wider experience, Brian founded the product design company Back 4 whose homeware products were sold at Heal’s, The Conran Shop and SCP as well as being exhibited at the Salone del Mobile in Milan. Through Back 4, Brian also produced shows in collaboration with Brompton Design District and The London Architectural Biennale.

Brian holds a Masters degree in Interior Design from The Royal College of Art, London as well as a Bachelor Of Arts degree from Gray’s School Of Art, Aberdeen where he currently provides support for final year students on the Three Dimensional Design course.

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